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Climbing Mount Everest: tackling the media at a regional level

North Birmingham Mental Health Trust, Secretary West Midlands Insight, Malvern House, 71 Yardley Green Road, Bordesley Green, Birmingham B9 5QS

Regional Public Education Officers of the Royal College of Psychiatrists are strategically placed to influence and improve the coverage of mental health issues in the media. Their role needs to be enhanced and clarified, and a proposal is being put forward in the College to achieve this. One possible way of working locally is illustrated through the work of West Midlands Insight, which demonstrates the value of working with a wide group of people, including those who have experienced mental ill health.