Psychiatric Bulletin (2007) 31: 398. doi: 10.1192/pb.31.10.398a
© 2007 The Royal College of Psychiatrists
Using the media as an educational tool
Masood Aslam, Consultant in General Adult Psychiatry
Pennine Care NHS Trust, Royal Oldham Hospital, Oldham OL12JH, email:
masood.aslam{at}nhs.net
Many people from the South-Asian community do not have English as their
primary language. First-generation South-Asians have high rates of illiteracy,
and health information may be better communicated by television and radio
programmes in their native language. Health information in a variety of
languages in written form is becoming more accessible, but is not useful for
those who cannot access it because of literacy difficulties.
Recently an opportunity arose to discuss issues related to mental health on
a local Asian radio station in Nottingham and an Asian channel on satellite
television. I found it a valuable learning experience and was encouraged by
the positive feedback from the public. Speaking in the Kashmiri language to a
predominantly Pakistani audience allowed participation of members of our
communities who are often reluctant or unable to share their views and
concerns on mental health matters.
I would encourage my psychiatry colleagues to take any opportunities that
may arise to utilise their language skills in the mental health education of
the general public using the local, national or even international media.